I like measuring stuff. It gives me a sense of completion. Starting point x and ending point y hopefully shows change z. It can be a dress I made, an increase in sales for a client, the amount of debt I reduced. Here’s the thing. I don’t get pleasure from the measurement itself. I get pleasure from the tangible [...]
I recently had a conversation with an acquaintance who asked why SEO consultants wanted to be paid based on hours rather than results. Why couldn’t they get paid based on the return to the client he wondered. Good question. I agree with him that it can be done. But it is not for everyone. There have to be a [...]
There sure are a lot of posts this week about social media fatigue and plateauing. But while writing a comment on a LinkedIn group – Jay Abraham and Social Media - I think I figured out the fatigue problem. I love the Web. I love the constant change, the churning of ideas, the absolute freedom to say whatever I want. I [...]
